Car Count Daily | Edition #91

Hi shop owners. Thank you very much for joining me on this edition of Car Count Daily. My name is Ron Ipach, but you can call me Captain Car Count, because that’s all I’ve done for the past 20 years, is help thousands of auto repair shop owners, just like you, to get and then keep all the top-quality customers their shops can handle.

The other day, I was on the phone with a brand new client. And yes, in case you’re curious, we do occasionally take on brand new clients. So if you’re interested in finding out more about how I can help you become a better shop, then simply go down and drop me a line, and we’ll talk and see if it’s a good fit.

But I digress. Okay, I was talking with this brand new client and he, of course we’re talking about marketing because I’m Captain Car Count, right? So he wanted to know, you know, what he could do, because the summer wasn’t going as well as he expected. Okay. The weather just simply isn’t hot enough in his area to bring in the car count like it usually is.

You know, and I hear this all the time from shop owners, you know. That the summer isn’t as hot as it needs to be or the winter’s not as cold as it needs to be. What I call that is abdicating the responsibility of marketing to Mother Nature. You’re allowing Mother Nature to control and turn up the spigot so you get more cars in the shop. You know, turn up the heat. Or turn down the heat so you get more cars in the shop.

I don’t know about you, but I don’t have a weather machine, okay. I can’t turn up the temperature, okay. But I can turn up the temperature in your shop to allow more cars to come in and that’s through marketing. Good old-fashioned, you know, nose-to-the-grindstone marketing.

Do what you can to attract customers to your shop, regardless of what the weather is. Now, you have a list of people you can market to. Market to them, to get them back in the door. There’s lot of ideas that I’m giving you on these Car Count Daily videos to attract new customers to your shop. Make sure you’re taking action on all of those.

The heck with what the weather is. It doesn’t really matter. When you’re swamped with customers, you want to make sure that you keep marketing. When you’re slow, you want to make sure you keep marketing. But the bottom line is, you control this. This is your destiny. You get to control how much, how many cars come in your shop and how many don’t. It doesn’t matter what the weather is. Don’t let Mother Nature ruin your summer or ruin your winter. Okay? That’s all in your control. And take control of it, and start marketing your business.