Car Count Daily
Hi shop owners. Thank you very much for joining me on this edition of Car Count Daily. My name is Ron Ipach, but you can call me Captain Car Count, because that’s all I’ve done for the past 20 years, is help thousands of auto repair shop owners, just like you, to get and then keep all the top-quality customers their shops can handle.
Rant (How To Attract Millennial Auto Repair Customers)
Today I’m going to go on a rant, so please, please bear with me. This rant I’m going to go on is about these damn millennials.
The millennials are no different from us, contrary to most belief. What I’m hearing all the time from other shop owners and everybody else is, “All these millennials, they just don’t want to work. They have no work ethic. They’re lazy. All they want to do is sit around and text message all day, and do Snapchat, and watch videos.” You know what? If memory serves me correct, my parents said basically the same thing about me and my generation. I’m just pulling up the rear end of the baby boomers, but I do recall this next generation that I belong to being the scourge of the earth, had zero work ethic, they’d had no respect for authority. Everybody talked bad about it. If you’re my age, and if you’ve ever said anything bad about the millennials, you’re no different than your parents are.
Let’s look at it. The millennials right now are between 18 and 29 years old, somewhere in that range. Eighteen, they’re an adult. Granted, if they’re a young adult, they do stupid things. They don’t have a lot of money when they’re young. Neither did I. Neither did you. Don’t say they’re all cheap, and they’re different. They’re the same as you and I. They grew up differently. They grew up differently than you and I, because they grew up with a cell phone in their hand. They are text messaging, and they are doing things, but that doesn’t make them bad.
The 18-year-olds don’t have a lot of money, so they may not be your best prospect, although they are driving the second-hand and third-hand hand-me-down cars that do need the service. But they go all the way up to 29 years old, and they are responsible adults. They have kids. They have six-figure incomes. They make good money. You’re lumping a millennial into this class of people. I hear it all the time, saying, “These millennials do this. This millennials don’t do that.” No, get that out of your head, because a millennial is cheap, but so is a baby boomer, so is a Generation Y person. There are cheap bastards in every class. There’s people that won’t spend money, it doesn’t matter who it is. Don’t lump a millennial into that, just simply because of the classification.
Yes, they do operate differently, and that may be a little threatening, or a little different, to you, because they do use mobile for everything. They’re doing all their searches online. They do a lot more referrals or reviews, a lot of things that you and I didn’t do when we were growing up. But it doesn’t make them bad. Please get it out of your head. Don’t be that stick in the mud just like your parents and grandparents were, talking bad about the next generation. There’s some good people out there. There’s some bad people. Just like the baby boomers, there’s good ones, there’s bad.
Let’s get rid of this millennial thing and realize they’re not aliens. They’re just like you and me. They are interested in safety. They’re interested in driving their cars. They’re interested in spending money, so they have a really good safe vehicle and dependable transportation, because, you know what? They have jobs. They have very good paying jobs that they need to get to, so they need that reliable transportation. They have kids in the car, so they want to make sure that it’s safe, reliable transportation.
Next time you find yourself saying things about millennials, look in a mirror, and say the exact thing about your own generation, because there’s nothing different about them. There’s good, there’s bad.
Again, this is my rant. I just had to get this out, because I just hear it time, and time, and time again, and I just hate hearing it. Understand they’re just like you and me.
Thanks very much for hanging with me during this rant. Look, I’d love to hear your stories below. Go down below, write me your story, your best story about those damn millennials, if that’s what you want to do. Or agree with me, disagree with me. Please, I’d love to hear what you have to say. I know a lot of millennials would go down below and write something. How about you?