As an auto repair shop owner, how do you make an extra $150,000 in your auto repair shop sales, on top of what you’re already doing? Along with this, how do you add more car count to your shop? Real simple: All you have to do is get each and every one of your customers back to your shop at least one more time this year, ith a little bit of auto repair marketing. Just imagine you have you have 500 customers in your database and they all come in one more time, and let’s say your average repair order (RO) is $300, well, 500 visits times a $300 RO, that’s $150,000. Real simple, right? So how do you get these customers back into your auto repair shop?
One great auto repair marketing idea is to give them a bounce back coupon when they leave your repair shop. What is a bounce back coupon? A bounce back coupon nothing more than a coupon that says “$20 off your very next visit,” things like that are going to get people to come back to your shop, especially, let’s say, if they turned you down on a specific service, now they at least have a $20 discount to come back to you. Another auto repair marketing tip to get them back in is go ahead and schedule their next appointment. I know every time I go to the dentist, what they want to do before I leave the office is schedule my next visit. Just imagine how many more customers are going to come to your shop for their next visit if you just schedule them about 90 to 120 days out for their next oil change.
Another is maybe have some sort of a auto repair membership program, so they prepay for a lot of services that they’re going to need over the next year. That way, they’re bound and determined to come back to you every single time that they need service. Now, we all know the average car should probably be in your shop every three or four months, so they should be back in your shop at least three or four times a year, but if you look at your car count database, chances are they’re only in maybe two or maybe three times a year. We want to get them back in one more time, because that can add a lot of money to your bank account and increase profitability – bottom line. Where’s that visit going to come from? Very simply, get the same car that they just brought to you, get them to come back one more time with that one, or as we all know, our auto customers have more cars than the one that you’re looking at, so there’s more cars sitting in their driveway. Get them to bring that one into your shop and you’ve got yet another car to add to your car count, or finally, maybe they’re going to give you a referral.
If you have 500 customers, they can come to you with their same car, another car in their driveway, or they can refer more people to you. If on average you get 500 more customer visits out of that, you’re going to make an extra $150,000 this year.