The Common Mistake Made When Marketing Your Auto Repair Business
Captain Car Count here for another auto repair marketing tip for auto repair shop owners. Now many of you know me as the marketing guy. I live, eat and breathe auto repair marketing. I can tell you my number one pet peeve, that I see most shop owners in the automotive industry doing, is answering the phone the wrong way. The job of the auto repair marketing is to actually get the phone to ring but unfortunately when somebody reaches over and they grab that phone, they answer it all wrong. They totally blow a chance for a sale.
What I’d like you to do is mystery shop your own automotive shop. In other words call your own shop and listen to how they answer the phone. Is it the sales prevention department that’s answering the phone? Chasing away the sale before the sale even has a chance to happen? Is it a problem with the service advisor training in your shop?
It’s crucial to understand this aspect in your automotive management. Now I know what you’re saying, “we do a great job answering our phones. This is not a problem that I have.” I’m going to tell you, I’ll bet it is. As a matter of fact, if you’d like, we’ll mystery call your shop for you. We’ll record the call then we’ll get on a phone with you, we’ll play it back and let you know how you did. We have a little score sheet that we can tell you either you scored great, in other words you got an A, or you got an F. I’ll tell you, from the ones we’ve done, most of them wind up being Ds and Fs.
Here’s a challenge to you. If you’d like us to call, just let us know by filling out a free consultation form. We’ll be happy to get on the phone and discuss exactly what you did wrong and show you how to do it right so next time your shop’s phone rings, you do it right and you get more sales.