Car Count Daily | Edition #14
We’ve talked about the importance of making your customers feel appreciated. But let’s take it a step further. As soon as that first step approaches the inside of your shop, you should be letting that customer know how much their business means to your shop. There are a few ways you can achieve this.
The Whiteboard Method
One way to show your appreciation is to have a whiteboard in the front of your shop broadcasting and welcoming all of your scheduled guests for the day. Not only is this a pleasant site for your customers who enter the shop, but it will also affirm that each scheduled guest is a predetermined priority and their satisfaction is of importance to your shop.
The whiteboard method is extremely valuable as it ensures that before each guest even comes into the first contact with someone at the shop, auto repair shop owners are already welcoming their guests. Eventually this can lead to increased word of mouth marketing of pleasant experiences, more encouragement for customers to leave online reviews, and ultimately, more car count and free auto repair advertising for the shop.
Presentable and Organized
The other crucial element in welcoming your guests is an easy one – keeping your shop presentable! No customer feels comfortable using their hard-earned money in a place that looks unorganized or messy. Not only that but how can a customer put their car’s trust in the possession of a shop that doesn’t put that same hard work and effort in the condition of their shop?
Before anyone enters your business, it is vital for the shop to be presentable so that both potential guests and scheduled customers feel welcomed.
Another important step in welcoming your scheduled guests. No one likes walking into an appointment with a shop where they have to wait for the repair shop owner to find the time or get situated. This can go hand-in-hand with staying organized. Have extra pens and paper handy in case notes need to be taken and establish strong communications while showing offyour excellent customer service. This will build long lasting relationships with your customer.
Keep your desk clean and make sure to clear out an appropriate time in your schedule book to handle each individual customer accordingly. You never know which potential guest could end up being your most frequent customer!
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